Brand, Digital & Performance Blog: Tips & Advice -- Windsorborn


Here’s how Apple’s iOS14 release will affect Facebook advertising

A long-threatened update to Apple’s iOS 14 operating system that’s expected to dramatically reduce data available to Facebook advertisers will come into effect any day now. The move has sparked a fierce — and extremely public — war of words between Apple and Facebook, and is likely to have far-reaching ramifications for the way privacy […]

Google will soon block 3rd party cookies: What you need to know

If you’re a digital advertiser, or if digital ads are a key part of your brand strategy, you’ve likely already heard about Google’s plan to block third-party cookies from Chrome. Set to come into effect in 2022, the move will have a big impact on the way users’ browsing histories are tracked — and thereby […]

How Google Search really works

We all use Google. The search engine processes 40,000 queries a second. That’s 3.5 billion every single day. But how many of us actually understand how it works? In reality, the process of working out which results to display starts long before you start typing a query. Here’s how it happens:   1. Cataloguing the […]

Nailing Your Messaging — Here’s How to Do It

How many times have you landed on a brand’s website, read their copy, looked at their imagery, and been left with no idea of what they actually do? In our experience, it happens a lot. Tons of businesses, particularly in the SaaS and tech space, are guilty of massively overusing jargon, technical terms, and that […]

The power of LinkedIn as a performance channel

LinkedIn’s advanced targeting capabilities make it a potent weapon in the arsenal of any B2B marketer. While costs per lead may be higher than on other social platforms, the ability to reach key decision-makers means the quality of those leads is often significantly higher. If you’re looking to take your campaigns to the next level, […]

Are you ready for Google’s new ranking factor – Google Page Experience?

User experience has just become even more important, with Google announcing a new ranking algorithm that will judge web pages based on how users perceive the experience of interacting with them. In other words, if Google thinks your UX is poor, expect your rankings to drop. Fortunately, the new ranking factor — called the Google […]

A perfect storm for your Employer Brand?

To attract and retain the right talent, your EVP should be an always evolving entity. Your company changes, your offer changes, the market changes, new talent competitors emerge, and the expectations of talent change over time. And as proved by the Covid-19 pandemic, outside forces can change the social and economic fabric of society and […]

Re-thinking your EVP in the wake of the Coronavirus crisis

Whether we were ready for it or not, the Coronavirus pandemic has brought on the most significant workplace reinvention in generations. For some organisations, the changes are incremental. For others, the shift is seismic. The way we work, where we work, and how we interact have all been radically altered and many organisations are taking […]

Brochure site vs. high-performance marketing tool

Your website’s a place to show off your products and services in the nicest, shiniest way, right? Wrong. It should be so much more than that. If your site isn’t helping drive your business forward and accelerate growth, it’s little more than a glossy digital magazine. Follow these steps to transform your site from a […]

We can help you get less traffic

Think you want to generate more traffic to your website? Trust us, you don’t. What you really want is to bring in more qualified traffic.  If that means actually reducing your visitor numbers in real terms, so be it. We’ll choose 500 qualified visitors over 5,000 unqualified ones any day of the week. Now here’s […]

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