Trending with Taylor 💃🏻 (July 2024)
Taylor here, to fill you in on the latest in the social media world.
Sends Per Reach
Head of IG, Adam Mosseri, has reiterated that more users are now engaging through direct messages within the app than through feed posts.
According to Mosseri: “Don’t force it as a creator, but if possible, when creating content, consider making content that people would want to share with a friend or someone they care about, as it can help expand your reach over time.”
When creating content, ask yourself whether it’s something others would want to share.
Additionally, Instagram is updating the app to reflect this trend, allowing users to immediately see how many times a post has been sent!
Stay away from long-form content!
Back in February, I pointed out that short-form content is here to stay and it’s holding steady. Recently, IG’s head, Adam Mosseri, has been producing more videos aimed at educating creators on the platform, offering advice on the algorithm and ways to enhance our presence on Instagram. He made it clear that their focus won’t be shifting to long-form content. He also stated that “It’s apart of our core identity to connect people with friends” All that is to say, stay focused on short-term content. Make it relatable, educational, emotional or entertaining!
Reels Best Practice:
A recent update on the app shows tips from Instagram itself on best practices with reels.
While these tips are pretty standard for creating content, they’re tweaked specifically for Reels. The best way to grow though is coming up with fresh, attention-grabbing ideas that really connect with an audience.
Some of the key tips:
- Grab attention in the first 3 seconds
- Reels that are 30-60 seconds long see better performance (Keep it short!)
- Focus on Sends Per Reach
- Reply to comments within 7 days
- Upload clips in high resolution
Brands that are killing it on TikTok
Luxury Brand goes against their luxury look on TikTok
This is proof that you don’t always need to maintain your ‘luxury’ look if you are a luxury brand. If their page was filled with polished ads, it would be so boring! So despite being a luxury brand, they have really embraced the platform’s entertainment focus. They target new audiences with humour, featuring viral creators & celebrities to boost their profile. This strategy is clearly working well!
PGA TikTok
Personally, I’ve never considered golf to be the most entertaining sport, but they’re changing that perception with their engaging TikTok content! They use memes and humor to poke fun at players’ mishaps and missed shots, conduct fun interviews with players, and stay on top of trends. In doing so, they’re effectively reshaping the image of what’s usually seen as a ‘dull’ sport.
Popularity Feature:
This feature is available only on Desktop. This is great for research purposes as it’s sorted by post engagement not by the number of views.
Inspo
Ivan Toney
If you’re a football fan who’s been following the Euros, you probably caught Ivan Toney’s unconventional penalty kick – he didn’t even look at the ball! The England Social Media team cleverly capitalized on this viral moment and the circulating memes, effectively boosting Ivan Toney’s profile along with the England Football team’s social media presence.
The Hook “3 reasons I love and 1 reason I don’t”
This hook is very engaging because it plays on our natural curiosity towards both positive and negative aspects. By highlighting three reasons for appreciation and one for critique, you’ll capture the audience’s attention! In the post copy, you could leverage the negative part by turning it into a positive! Regardless, the initial hook serves its purpose by drawing the viewer in.
Peace out ✌️
