Victoria’s Container Deposit Scheme has arrived!

(That’s the scheme where you can recycle drinks containers that have the 10c mark, for a 10c refund.)

It’s been one of our bigger projects of late, and we’re delighted with the result. 

We worked closely and collaboratively with Container Exchanges Services (CES) and VicReturn (the scheme coordinator) to create a multi-phased campaign that brought to life the many benefits of the scheme  for individuals, the community, and the environment. 

The fully integrated launch campaign runs across TV, BVOD, social and digital channels, and OOH. 

It’s always nice to work on a project that helps make the world a better place.