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Teachers Mutual Bank Launches New Campaign via Windsorborn

Media Release, 1st September 2022 – Reaffirming its position as the bank for teachers; Teachers Mutual Bank has released a new campaign to communicate how the brand, its home loan product and its financial wellness program can help support those leading classrooms across the country.

Created by Windsorborn, the integrated campaign heroes teachers and the work they do with the aim to reinforce just how important they are, and that Teachers Mutual Bank (TMB) is here to help. Designed to increase brand awareness outside NSW and more broadly across Australia, the integrated campaign is set to run across broadcast video on demand, digital and social platforms.

Windsorborn creative director Ben Stainlay says: “Due to the pressure teachers have been under, particularly during the Covid-19 pandemic, TMB wanted to go out with the clear message that it’s the bank that has our teacher’s back.”

Following a competitive pitch the campaign marks Windsorborn’s first campaign for Teachers Mutual Bank since being appointed lead creative performance agency earlier this year.