For Better Business Heath.
Advisory Collective is a 12 month old business that is growing and receiving very positive feedback. However, the team was struggling to convey what they do in simple terms, as well as to build trust online.
Following a number of workshops and audience research we developed a succinct overarching brand positioning with 6 key messages that supported it. We managed to determine how to express the Advisory Collective’s offering in a way that is simple and easy for potential clients to understand.
In addition to this, the research allowed us to provide further strategic direction on the Advisory Collective’s business model, which was greatly received.
Once the strategy was set, we developed a new identity and website. We managed to find a good balance between formal and human, with the user at the heart of our strategic, creative and design work.
One of our key objectives was to build trust amongst Advisory Collective’s potential clients, so we also created a series of client case study videos, and explainer videos featuring the founders, for use in digital marketing.
Digital & print collateral
Web development (WordPress CMS)
Videos (testimonial & explainer)