Apparel Genius — Windsorborn
Brand IdentityBrand StrategyWeb Development

Apparel Genius

The Perfect Fit For Every Body.

Brief
ApparelGenius approached us to provide them with branding support to ensure alignment of a brand positioning across all branding assets, including visual identity, messaging and marketing materials including their website.

ApparelGenius wanted to be positioned as a holistic, high-tech, data focused marketing solution and to be seen as established and credible by their target audience, not just as an early stage start-up.

Solution
Due to the start-up nature of the brand we took an agile approach to their strategy and carried out a series of fast-paced workshops, where we worked collaboratively to get a deeper understanding of their business and target audience. We were then able to develop a strong positioning and to determine their USPs.

We then created a striking brand identity, website and brand collateral that positioned them as a key player in the industry, with a clear and distinct voice and message.

Brand
Brand strategy
Brand identity
Digital & print collateral

Digital
Web development (Squarespace)

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