Shape the future.
ResMed is a leading global health tech company. For more than 30 years, their focus has been the development of innovative medical products for the treatment and management of sleep and respiratory disorders.
The company has embarked on a strategic repositioning to broaden their reputation and their business as a leading provider of digitally-driven technology solutions for out-of-hospital patient care across a wide health spectrum.
A key challenge to being able to achieve their global ambition is attracting and retaining the right talent. Delivering this strategy requires new and additional skill sets to those that ResMed currently employs. It was imperative that ResMed to appeal to top talent across broad medical, technology, engineering and marketing sectors.
Brand Strategy – EVP
Creative Copywriting & Art Direction