What will you write down today
Whether Spirax is used in the office, school or home you can be assured of consistent quality each time. The brand is a familiar and reliable global stationary provider. We were asked to develop a sales campaign that would encourage Mums and kids to purchase Spirax Notebooks during the busy ‘Back to school’ period.
We created a campaign that focuses on the role of a Spirax notebook in sparking imagination through learning. The integrated campaign was supported by near store advertising, digital and social media executions. The creative variations meant that the campaign stayed fresh and we were able to optimise versions on social throughout the campaign. Ongoing optimisations yielded a 61% incremental gain from the start of campaign.
Media Strategy & Buying