How we put wind in the sales of a luxury charter company
As Australia’s superyacht charter specialists, The Superyacht People cater to an event or experience driven niche of luxurious one-day to multi-day yacht charters. Their fleet is an enviable class of superyachts that put their clients out on the water in style.
While the Superyacht People are well known in and around the Gold Coast and Brisbane, they struggled to find their place in Sydney’s saturated charter market. They needed our help to boost brand awareness and convert leads using a cost effective, multi-channel approach.
We let their stunning yachts and incredible experiences do most of the talking by creating engaging video and photography content which we served up with targeting campaigns on Facebook, Instagram and LinkedIn.
We supported the social campaign by pushing key search terms and keywords via a Google Ads campaigns to extend brand reach and leads.
This simple but effective approach saw a dramatic boost in site traffic and leads for both corporate events and day-charters, resulting in over 14,000 clickthroughs to the website and over 970 conversions.