Fergus
How we created a radio campaign you can swear by
Industry
SaaS
Category
Advertising
20%
Increase in website traffic
15%
Surge in app sign-ups
Our client
Our services
Fergus is a revolutionary app built for trades businesses designed to help them easily and effectively manage resources, invoicing and paperwork – all things generally loathed by tradies.
The problem
Tradies are a tough market to connect with and persuade. They’re cynical, skeptical and more resistive of new technology.
In f***ing Control
The solution
Knowing that tradies often have the radio playing on site, we chose traditional radio and Spotify as the channels.
To cut through, we developed an irreverent campaign that resonated with tradies.
Better f***ing scheduling
Don't waste f***ing time
Less sh***y Admin
Less sh***y Paperwork
