How we gave a 40 year old brand a full makeover
Founded in 1978 , Forsight is a for-purpose organisation that creates homes for adults with sensory impairments and additional disabilities.
With group homes located throughout Greater Sydney, they provide a safe, comfortable and nurturing environment that encourages independence, inclusion and wellbeing. People and their quality of life are at the heart of the Forsight vision.
Forsight had always relied on government funding to continue their much needed service.
With the launch of the NDIS, the Forsight funding approach was turned on its head. They were now part of a competitive market where they needed to attract clients to ensure the continued survival of the service.
We were tasked with reinventing the Forsight brand to help attract new clients.
The Forsight brand had served the business well. But it was now dated and didn’t reflect the new CEO's vision for the future. We brought fresh eyes to define the brand strategy and build a completely new brand from scratch.
At the heart of the strategy was the notion that the home is the core foundation of a good life. A good home can lead to endless possibilities and opportunities. This gave us the tagline, ‘Homes of Possibility’.
From this solid brand foundation we developed a wide range of marketing materials and brand collateral. Among other things, this included a new logo and website, print collateral, vehicle and office designs, uniforms and posters.
We then launched a performance campaign, primarily focused on SEO. We utilised content and link building to improve Forsight’s domain authority and increase qualified leads.
In the first quarter, this activity boosted Forsight’s organic website traffic by +138%. New brand, new opportunities.