How we got more Aussies to discover exquisite diamond jewellery
As the home of Sydney’s most prestigious Swiss watches and bespoke diamond jewellery, J Farren-Price is synonymous with luxury.
With a relationship spanning more than 70 years, they are proud to be Australia’s longest standing official Rolex retailer.
J Farren-Price approached us for help with increasing their online traffic, online enquiries and overall brand presence across all marketing channels.
The brand was well established on Facebook, LinkedIn and Instagram, but their existing digital strategy was not set up for solid performance. They needed a strategic and creative agency that could walk the talk to deliver results. They came to the right place.
We utilised both organic and paid social media to drive brand awareness and traffic to the J Farren-Price website. In the first four months, social media engagement increased by +130% and clicks by +80%, achieving both the cut through and performance the brand was looking for.
To increase website traffic for key brands and products, we used both Google Ads Campaigns and animated display banners. Within two months, conversions and clicks both saw incredible increases of +90% and +170% respectively.
The social media and paid activity was supported by strategic SEO. This was implemented through both technical development and the creation of new, keyword rich content. This resulted in a 60% YoY increase to organic traffic and an improvement in ranking for focus keywords and brands.
Impressive, isn’t it?