How we helped a tech recruiter increase leads by 107% YoY
tekFinder, Sydney's premier tech recruitment agency, is dedicated to its mission of connecting modern companies with the tech talent that is defining the industry's future.
Despite being well-respected within the local community, tekFinder faced the challenge of standing out in the crowded tech recruitment sector.
They aimed to highlight their people-first approach to both candidates and employers, requiring a brand identity that could compete across the market landscape while keeping pace with industry giants. Our strategy was to develop a bold and contemporary brand to compliment their unique service offering.
We began evolving tekFinder's brand identity by delving deep into their core values and market needs, embodying our commitment to understanding and aligning with our client's business objectives. This process involved intensive collaboration with tekFinder’s team, ensuring that our vision resonated authentically with both tech firms and the talent they seek to engage.
Once the brand work has been established, we propelled tekFinder’s online capabilities forward with a cutting-edge, next-generation website. We understood that if TekFinder was to assist the tech talent of Australia, they needed to walk the walk as well as talk the talk.
During the UX/UI process, we meticulously developed web components that were fundamentally intuitive and harnessed the new brand aesthetic.
We supported our ad campaigns with bespoke landing pages with dynamic headlines based on ad keyword segmentation.
Our comprehensive approach from strategic branding to technological enhancements was executed with precision. The result? A brand presence that stands out in the tech recruitment field, confirmed by enthusiastic feedback from tech professionals. This successful rebranding underscores Windsorborn's prowess in merging strategic marketing with digital innovation to drive growth and brand strength in competitive sectors.
