Windsorborn's Search Engine Optimisation (SEO) services direct relevant traffic to your website, increasing brand awareness and conversions. In simple terms, SEO is the optimisation of a website's technical configuration, content relevance and links to ensure that it is easily discoverable by search engines. The aim of SEO is to position your website to rank as high as possible on the search engines results page (SERP) to increase its visibility to your target audience.
What is SEO?
SEO (Search Engine Optimisation) is the process by which we increase traffic to a website and improve a website’s position in the search results page. SEO targets unpaid and organic traffic, rather than direct or paid search.
How does SEO increase traffic?
There are a number of processes by which SEO increases traffic to a website, including building out a targeted keyword strategy, featuring relevant content, adding internal links, and creating backlinks.
What's the difference between SEO & SEM?' text: 'SEM (Search Engine Marketing) focuses on increasing traffic to a website via paid ads whereas SEO (Search Engine Optimisation) focuses on increasing organic traffic.
Why is SEO important for websites?
Increasing visibility and increasing the quanitty and quality of traffic to your website will result in more leads and more conversions.