Keywords for clicks
Search engine marketing (SEM), not to be confused with SEO, is all about promotion of your website by increasing its visibility in search engine results pages, primarily through paid advertising.
When it comes to keywords we think ‘user first’ and choose terms that we know your business can actually address. Your ads and content should answer your audience’s search questions, and you also need to ensure your website content actually answers the Googler’s question.
We use auction bidding for ongoing bid management. We aim to get more clicks per dollar by carefully managing what we are willing to pay per click.
When paid search and SEO are combined we can help you develop a very powerful digital marketing strategy.