The art of being found
SEO requires a targeted strategy, informed by keyword research and your unique objectives, to deliver clear results and strong return on your investment.
We work through a 3 pillar process when it comes to our SEO services:
Removing technical barriers
Let Google in. First step is ensuring that search engines and users can see your content and products.
We perform a detailed technical SEO audit of your website. This process employs our 100+ check-point and utilises the latest crawling technology to ensure that we can flag as many development opportunities as possible. We then provide you with a prioritised summary of findings and details of the next steps.
Content expansions and optimisation
This step we also call ‘Answer the question’ and it ensures that your website’s content actually answers the Googler’s question.
We provide detailed recommendations on content themes, gaps, requirements and creative formats. For full transparency, we summarise our content recommendations in extensive presentations, including raw data. The process helps to remove the ambiguity between evergreen content and content marketing.
Links to your websites from other websites act like votes. Earning links, citations or source-links to your editorial content can be key to getting your website on page one of search results.
Depending on your goals and budget, we can reach out to publishers around the world (via media relations) and get our links included in relevant content.
When designing a website from scratch or refreshing an old website, our SEO web design team and SEO copywriting team work with SEO in mind at all times.
To the untrained eye, SEO can seem like a blur of acronyms and unfamiliar terms.
We’re a very experienced SEO agency and our specialised team is here to help you navigate the digital landscape, determine where your marketing budget is best spent, and deploy effective SEO strategies to reach, influence, and retain your customers.