How we helped Ampfibian achieve a 23% surge in sales

Ampfibian is an Australian innovator in portable power solutions, known for introducing the first portable caravan adaptor.

Despite this, long-standing behaviours in the category meant many customers continued using unsafe DIY solutions, limiting both awareness and adoption.

• Entrenched habits among experienced caravanners resistant to change
• Low-interest category (electrical safety) with limited engagement
• Need to balance education, entertainment and performance
• Limited budget required content and media to work harder

Convincing the audience wasn’t just a marketing challenge. It required changing behaviour.

We introduced a more connected system across creative, media and data built to engage, educate and convert.

• Reframed the category using humour and storytelling to capture attention
• Developed a consistent creative platform that could scale across channels
• Structured content across the full funnel
• Aligned media and creative decisions to maximise impact and efficiency

By shifting from isolated activity to a connected approach, the campaign worked as a system, not just a set of assets.

With a clearer and more connected way of working:

• Awareness increased significantly across the target audience
• Engagement improved in a traditionally low-interest category
• Campaigns delivered both brand impact and commercial outcomes
• Sales increased while maintaining efficiency

Ampfibian was able to break through entrenched behaviour, reposition the brand and scale performance all within a constrained budget.