At Icon, care is more than just a word.
Brief
Icon Group is Australia’s largest dedicated cancer care provider with a growing reach into New Zealand and Asia. The Group is built on a strong but simple vision – to deliver the best cancer care possible, to as many people as possible, as close to home as possible. Icon Group provides day oncology, haematology and radiation oncology. A growth strategy based on acquisition led Icon to have different websites for each of these offerings.
As part of a global rebrand of the Icon Cancer Centers, they were looking to streamline their offerings under one holistic website. The core objective was to create a versatile, useful website that ensures a targeted user experience for the audience, by providing the information they are seeking quickly, easily, and responsively. All with a more personal touch.
Digital
User ExperienceDesign
User Interface Design
Development – WordPress
Performance
SEO
SEM
Retargeting
CRO