Work Club — Windsorborn

Work Club

Go Beyond Work.

Work Club sets the standard in pro-working, the new era in co-working for those looking for a more sophisticated office experience. Work Club currently has multiple spaces in Sydney and Melbourne and will soon be opening a new and exciting space in Canberra.

We were tasked to redesign and redevelop Work Club’s customer facing website, with the primary objectives being:

  • Lead generation
  • Brand alignment and improved brand positioning
  • Customised CMS backend that facilitates easy content authoring
  • Search engine optimised

Web Development (WordPress CMS)
Content (Copy)



Like all of our projects, we started with in-depth research and discovery, which involved desk research, data and analytics reviews, and speaking directly with the target audience.

Once we had established an SEO focused content strategy we moved to UX and produced the wireframes. We then worked on the UI, pushing the brand hard, introducing a new more premium font and dynamic layouts to take the design to the next level of sophistication.

Once all parties were happy with the UX and UI design, we developed the site with speed and performance in mind.

Now the site is live we’re starting our performance campaigns – SEO, SEM & paid social. Keep an eye out for more details.


550% increase in conversions over the first 4 months

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