Ampfibian
How we increased Ampfibian’s sales by 23% in 3 months
Industry
E-commerce
Category
Performance Marketing / Creative
The results
+44%
Sessions
+11%
Add To Cart
+23%
Sales
Our client
Their challenge
Our solution
Our services
Ampfibian is an Australian business that designs and manufactures specialist portable power products for the caravan and RV market.
They launched their first portable caravan adaptor ten years ago, which allowed caravans to be safely connected to domestic plugs, despite their differences in the current (Amps). Prior to that, no commercial product existed, so Aussies relied on homemade, illegally modified leads.
“Well done, incredible results and feedback all round - awesome work!”
YouTube: Targeting people in-market
TikTok & YouTube: Influencer content
Meta: Competition content
This campaign gave us the following key takeaways:
1
Shorter, vertical videos for YouTube: The vertical format placement drove a much higher volume of clicks than the other placements
2
Influencer Style Creatives: This style of creative saw the most success on TikTok, however also had high CTR rates on Meta - driving cost effective traffic.
