ANCAP
How we drove ANCAP’s 83% reduction in CPA
Industry
Automotive
Category
Performance Marketing / Creative
Our client
Their challenge
Our solution
Our services
ANCAP, The Australasian New Car Assessment Program, is Australia and New Zealand’s independent voice on vehicle safety.
Their safety star-rating system is the result of 30 years of safety feature and technology assessments, with thousands of independent ratings for all makes and models currently on the market.
The results
448,000
Safety Rating Searches
400,000
New Users
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