How we made CES’s brand and website as smart as their recycling systems
Circular Economy Systems (CES) is a leading eco-tech organisation pioneering the shift to a circular economy through cutting-edge recycling systems. As the driving force behind container deposit schemes in Queensland, Western Australia, Victoria, and Tasmania, CES is positioned for continued growth.
Having evolved from a start-up to an industry leader, CES needed a refreshed brand identity and website to reflect their maturity, attract top talent, and strengthen their market presence. Their existing digital and brand assets no longer aligned with their direction or supported their ambitions, particularly as they prepared to move into a zero-waste office in North Sydney.
This project started with refining CES’s brand identity. They approached us with a foundational logo concept and brand narrative but needed direction on how to develop it further. We refined the logo and built a full suite of brand assets, including usage guidelines, colour palettes, iconography, and animation styles. These elements came together to create a cohesive visual identity, applied consistently across key touchpoints such as LinkedIn banners, presentation templates, and social media designs.
With the branding framework in place, we turned our attention to the website. Working closely with CES’s internal digital and web team, we ensured seamless collaboration to deliver a site that aligned with their objectives. Designed for clarity and engagement, the website highlighted their services, values, and mission while enhancing their employer value proposition (EVP).
By integrating branding across all touchpoints, the website and supporting assets presented a unified and professional identity. The result positioned CES as a trusted leader in the sustainable SAAS and technology industry, reinforcing their commitment to innovation and excellence.
The website was crafted to attract top talent, strengthen industry credibility, and build trust with clients and partners. Thoughtful animations and responsive design elements added a modern, user-friendly touch without compromising functionality.
"We’re so happy with the outcome of the website! Huge thanks to the team for your guidance and support throughout the journey."
– Ellyce Cunnane, Membership Manager
- Unified branding across all touchpoints bolstered credibility and professionalism.
- A sleek, engaging website positioned CES as a leader in sustainability.
- The digital transformation reinforced CES’s zero-waste mission.
