Following a program of in-depth user research, we mapped out the full UX journey. We then developed the UI applying the new global rebranding. From there we developed a new WordPress site from scratch; creating a site that was optimised for both the user experience and SEO.
A sophisticated ongoing performance campaign (SEO, SEM), was developed to drive traffic and conversions.
The end result was a site with a simple, intuitive user experience that reduced bounce rate, increased traffic and improved engagement – and ultimately conversions. The results speak for themselves.
From the success of the Australian site, we’ve since developed websites in multiple languages for New Zealand, Singapore, Hong Kong and China. These are all managed via one centralised CMS, making life much easier for the busy icon marketing team.
Have a look and let us know what you think.