How we boosted website conversions by 33%
Imar are leading insurers for tradies, builders and small businesses.
They have been working with tradies across Australia for more than 35 years to make sure they get the right insurance for their business.
They have been successful in this endeavour by offering comprehensive coverage and bespoke solutions for their customers.
Imar are renowned for their exemplary customer service and for taking the complexity out of buying insurance.
We’ve seen a notable increase in website conversion rate since launch.
At the start of the project, we undertook a comprehensive series of tasks to ensure an optimal user experience. These tasks included information architecture design, data analysis, user journey mapping, page modelling, wireframing and prototyping.
We designed a set of UI components to create a consistent language across the website.
The UI design was optimised for mobile with the aim of reducing cognitive load. This minimalistic style also ensured the brand was clearly conveyed on smaller screens while maintaining a similar a look and feel across all devices.
Key takeaways
