How sensible SEO built ROI through luxury products
J Farren-Price is a renowned luxury watch and jewellery retailer based in Sydney, Australia. Established in 1942, it is one of Australia’s oldest and most respected luxury watch dealers, offering a curated selection of prestigious Swiss watches and fine jewellery.
The store is known for its exceptional customer service and exclusive collection of high-end brands such as Patek Philippe, Rolex, and Cartier. J Farren-Price has built a reputation for quality, expertise, and a commitment to excellence in the luxury retail sector.
Technical SEO
Throughout 2023 and 2024, we regularly conducted crawls of the site to identify any technical, content or accessibility issues. Gradually, we worked through hundreds of issues, warnings and opportunities, with a particular focus on their brand collection pages.
On-Page SEO/Content Marketing
We worked with the team at J Farren-Price to produce more than 20 content marketing articles that addressed various keyword opportunities that were identified through ongoing keyword research. These articles also aligned with seasonalities that were experienced in-store and the broader J Farren-Price marketing calendar.
Link Building
We created an array of content articles that included backlinks to the J Farren-Price website. We distributed these articles to owners of a number of related sites, where their domain authority was greater than 40 and the received a healthy volume of legitimate traffic.
On top of achieving Position 1 rankings for some of the target keywords we set out, including “luxury watches”, “rolex sydney” and “watches in sydney”, we grew the site’s ranking volume by 83%, as highlighted in the graph below.
