Circular Economy Systems (for the Victoria State Government)
How we saved 250 million containers from landfill
Industry
Technology/Government
Category
Performance Marketing / Creative
The results
250m
Containers recycled
3m
Victorians reached
Our client
Their challenge
Our solution
Our services
Victoria’s Container Deposit Scheme (CDS Vic) is an initiative introduced by the Victorian Government to provide cleaner streams of recycling for the state.
The Container Deposit Scheme offers a 10-cent refund to Victorians for every eligible drink container they return and recycle through the scheme, aiming to incentivise recycling and reduce landfill waste.
Film - Launch
Film - Ongoing
Social
