ReachOut
How we teamed up with ReachOut to help 4,558 young Australians
4,558
PeerChat sessions delivered
127%
above set target
1.5m
young Australians reached
Higher engagement across key support channels
Improved efficiency of media investment
More consistent performance across campaigns
Overview
ReachOut provides free, online mental health support for young Australians relying heavily on digital channels to connect with those who need help most.
Services
Creative
Creative Brand + Creative Strategy
Strategy & Concepting
Campaign Concepting
Media
Media Strategy & Execution
Media Strategy
Media Planning & Buying
Performance Intelligence
Reporting & Analytics
Data
Measurement, Attribution & Reporting
Measurement Architecture
Tag Management & Governance
Unified Reporting Layer
Live Dashboards
Client Partnership
Growth & Business Advisory
Opportunity Identification
Competitor Analysis
Commercial Management
Budget Planning
Commercial Risk Management
Profitability & Resource Oversights
Strategic Communication & Direction
Quarterly Business Reviews (QBRs)
The Challenge
- Critical services relied on digital engagement to reach young people
- Changing platform and regulatory conditions created uncertainty
- Campaign performance needed to balance reach, engagement and safety
- Ensuring consistent, effective connection with audiences at scale was essential
What We Changed
We created a more connected approach across creative, media and data, ensuring campaigns could adapt while maintaining performance.
- Aligned messaging and channels around a single strategy
- Optimised campaigns to balance engagement and safety requirements
- Focused on meaningful interactions, not just reach
- Continuously refined performance based on real-time insight
The Impact
With a clearer, more connected system in place:
- Engagement with support services increased significantly
- Campaigns remained effective despite changing conditions
- More young people were able to access the help they needed
ReachOut was able to scale its impact delivering support to thousands more Australians while maintaining performance and relevance.
